By Sonia Simone Seth Godin did a great post on how to read a business book, in which he pointed out that good business books are 95% motivation and 5% recipes for acting on that motivation. My own struggle with Godin's books is that I come out of them motivated as hell, but then I lose steam trying to translate the big idea into a recipe I can act … [Read more...] about 5 Recipes for Success (and 1 for Tomatoes)
8 Ways to Use Numbers in Headlines
I sympathize with blog readers who hate numbers in post titles. "10 Ways to X" is a classic headline formula, but it's being worked to death online. Up to 86% of the time, it's a lazy way to drum up a post without putting too much thought into it. 64% of sophisticated blog readers believe that using a number in a post title is so pathetically … [Read more...] about 8 Ways to Use Numbers in Headlines
Why Mom Was Right About Success
By Sonia Simone Let's face it, moms know everything. (Of course, now that I have a child, I realize how pitifully incorrect this is. Never mind.) Mom had it right on the big stuff, anyway. And she had it right because she loved you, and love is smarter than anything. So as a last-minute mother's day present, here are 6 (ok, 5) mom-approved … [Read more...] about Why Mom Was Right About Success
How to Take a Punch (Without Hitting Back or Sinking to the Mat)
Here's the part no one talks about, when you're creating content strategies for your business. You reveal a few personal details and make yourself vulnerable. You pour your heart into your content, because you know that in order to make a personal connection, people need to feel they know you. You work hard getting it as great as you possibly … [Read more...] about How to Take a Punch (Without Hitting Back or Sinking to the Mat)
