I had a ton of fun with the Copyblogger post last week. And just for the remarkable communication readers, here's the line I cut out because it seemed unseemly for Brian's blog: Fake enthusiasm is as easy to spot as a pair of fake DDs, and even less appealing. Unleash Your Inner Dork to Become a Better Copywriter … [Read more...] about Why Being A Dork is a Wonderful Thing
Are We Allowed to Write About Politics?
By Sonia Simone I'll say one thing for Dan Kennedy, the guy is up front about how much he hates liberals. I subscribe to his marketing newsletter, and am constantly on the verge of canceling. He hates liberals in every issue. He hates liberal politicians and liberal voters and liberal businesspeople and liberal household pets. If he finds out … [Read more...] about Are We Allowed to Write About Politics?
The Nice Guy’s Guide to Authority
I'm a big fan of being a nice guy. (I'm using "guy" in a gender-neutral way here. Feel free to read it as "gy" if that floats your boat.) The kind of marketing I practice doesn't work too well for jerks. It relies on spending sustained quality time with your customers—and who wants to spend all that time with a jerk? But sometimes nice guys … [Read more...] about The Nice Guy’s Guide to Authority
Work Your Copy into Fighting Shape
This week's post on Copyblogger will have you turning your pudgy, wheezy copy into sculpted, toned paragraphs of steel. How to Lose 30 Pounds of (Writing) Flab Overnight … [Read more...] about Work Your Copy into Fighting Shape
