It's been kind of eerie in here as I'm working on providing a reasonable baseline of content before I try to drive any traffic in. It's a little like setting the table before a big party. Who's going to show up? Will everyone get along and have a fabulous time? How drunk are they going to get? If you happen to come by early, I'm always happy to get … [Read more...] about Setting the table
There are no magic beans
I got a sales letter recently from a guy who sells marketing eBooks and seminars. The last email I got from him (before I unsubscribed) promised a MAGIC HYPNOTIC TOOL that would put prospects into a literal trance and get them to buy stuff. Any time you see a message like this, your crap detector should ring like crazy. You don’t want customers … [Read more...] about There are no magic beans
What are you communicating?
My local chamber of commerce has a good reputation among businesspeople, and I thought it might be a good idea to join. I'm a terrible networker who gets a little queasy at the thought of actually delivering an elevator pitch, but I do find that sometimes I drift into conversations and find the person I'm talking with can use exactly the services I … [Read more...] about What are you communicating?
Squidoo lens on 21st century marketing techniques
There's a ton of marketing information on the Internet, and about 99% of it is awful. Unfortunately, most of what you'll find with a simple Google search points you to dubious get-rich-quick schemes or various flavors of spam. I created a Squidoo lens (essentially a tiny Web site) to talk about some of the legitimate oportunities that exist … [Read more...] about Squidoo lens on 21st century marketing techniques
