I'm in the middle of trying to make a connection with a woman who has an amazing nonprofit project. Her project offers tremendous benefit to people who really need it, and I would love to help her get the word out. (I hope I can make a posting here tomorrow.) Unfortunately, the only connection I've been able to make so far is on a MySpace page … [Read more...] about Make yourself easy to find
Tending your Web presence garden
Flickr Creative Commons image by Sukanto_Debnath "The greatest fertilizer is the shadow of the gardener." I've been a passionate gardener for many years. I heard that quote a long time ago, and it's the mantra I live by for my garden. The more attention I put into it, the better results I get. It's not a question of hovering--the seeds germinate … [Read more...] about Tending your Web presence garden
Do you make these common Web design mistakes?
I found this fabulous set of Web design mistakes over at Dosh Dosh. In addition to being a rant that gets the exact right level of sputter, it summarizes just about everything that doesn't work on 95% of Web sites. Each of these mistakes comes down to forgetting that your Web site isn't about you, it's about the people whose behavior you want to … [Read more...] about Do you make these common Web design mistakes?
How to tell a story
Stories lie at the core of human nature. They're as important to our humanity as language and opposable thumbs. Storytelling doesn't belong to an exclusive group of novelists and screenwriters. We all tell stories, but some of them work better than others. Persuasive stories have a long history. In the 70s, soap operas emphasizing family … [Read more...] about How to tell a story
