The venerable and always useful Problogger is celebrating its third birthday with a great promotion. They're giving away lots of cool stuff, including a detailed copy makeover (up to 1,200 words) from me. Click here to learn more about the linkbait boot camp prize. Whether you're the lucky Problogger winner or you want to schedule a boot camp on … [Read more...] about My birthday present to Problogger–the linkbait book camp
Dove’s Onslaught Film
Yes, Unilever (the parent company for Dove) makes cosmetics and Slim-Fast, and sure, they're part of the problem. (From their corporate Web site: "Oscar-winning hair can be yours! Want hair like Paris Hilton, Nicole Kidman or Posh Spice? It's easier than you think with the right products and a bit of practice.") That doesn't take … [Read more...] about Dove’s Onslaught Film
Writing for the Social Media Everyman
Muhammad Selim deconstructs how to make a smart post that might take advantage of a few dumb social media hot buttons. Now if only I could learn the difference between Paris Hilton and Britney Spears, I'd be set . . .read more | digg story … [Read more...] about Writing for the Social Media Everyman
No more broccoli ice cream
There's a great temptation to keep your best writing in your back pocket when you're writing newsletter or marketing copy, especially a "freebie" bait piece intended to attract the attention of prospects. We want to withhold the best stuff--the great advice, the most carefully-chosen words--for paying customers. But your newsletters, Web site, and … [Read more...] about No more broccoli ice cream
