There are a lot of tactics to attracting attention on the Internet. You might use pay-per-click advertising, banners, backlinks from trusted sources, a visible presence on social media sites. But attracting attention is only the very first part of the game. Whether you're on the Web or using more traditional media, you don't just want to capture … [Read more...] about The most powerful lever to get the results you want
Trust me, I’m a marketer
The Internet has connected more human beings than any invention in history. Not organized religion, not Communism, not Amway. Does all this connection make us more trusting, loving, and spiritually evolved? How spiritually evolved do you feel deleting your 30th all-herbal Viagra spam of the day? Or that email letting you know how lucky you … [Read more...] about Trust me, I’m a marketer
Build a better elevator pitch
We all know what an elevator pitch is, right? You’ve got 20 seconds to sell something as the elevator goes from the lobby to the 8th floor. What do you say? Sales pros, entrepreneurs looking for venture capital, chamber of commerce networkers scrounging for customers (even though every one of them is there to sell, not buy)--an elevator pitch is … [Read more...] about Build a better elevator pitch
Blog Action Day
You might have noticed that you're seeing a lot of environmentally-related posts around the blogosphere today. Today is Blog Action Day, coordinating tens of thousands of bloggers to create posts on one broad topic: the environment. Why I support The WILD Foundation My favorite environmental group is The WILD Foundation up in Boulder. They have … [Read more...] about Blog Action Day
