I am awfully pleased for my friend Naomi, who made the front page of Digg yesterday with this post: What to do when you're scared sh*tless. (Sphinn censored the name by dropping the last word, respectful asterisk and all. How sad is that? It's also a study in what differentiates a great headline from a mediocre one.) For those who will read … [Read more...] about The Absence of Fear is not Courage. The Absence of Fear is Mental Illness.
Relationship Marketing Series #1: Create a Human Connection
This is the first in an occasional (in other words, whenever I get a wild hair) series on the essentials of relationship marketing. Relationship marketing focuses on nurturing ongoing relationships with customers, instead of strip-mining prospects for one-time purchases. There have been dozens of riffs on this over the last 15 years or so, with … [Read more...] about Relationship Marketing Series #1: Create a Human Connection
Top 10 Stupid Online Business Ideas that Made Someone Rich
Funny, interesting, and smart. A good whack on the head to get us out of stale thinking. Who knew you could get rich selling plastic wishbones?read more | digg story … [Read more...] about Top 10 Stupid Online Business Ideas that Made Someone Rich
Use the language of power
We writers in English are lucky ducks. We almost always have the opportunity to choose between at least two options for a word. We can choose the elevated, elegant word that impresses, or the blunt, pushy word that has power. Let me give you an example. Two words with the same meaning. The first is fornicate. Its roots are in Latin. It's a fussy … [Read more...] about Use the language of power
