The always interesting Hugh McLeod, also known as Gaping Void, has some thoughts on micromarketing. He's found that the smaller the "events" he organizes for Stormhoek (the small winery he promotes), the more he gets out of it. One way to make an impression is to throw a schmoozy, boozy meat market, invite Paris Hilton to show up for 20 … [Read more...] about Nanomarketing
Can Anything Remarkable Survive Your Approval Process?
When you're creating content for customers, it's smart to put it in front of a few people before you distribute it widely. But a common and serious pitfall in professional communications is letting everyone and her Aunt Mary look over materials, each feeling free to add a critique. The VP of marketing doesn't think it's sexy enough. The accountant … [Read more...] about Can Anything Remarkable Survive Your Approval Process?
The Nine Best Storylines for Marketing
Guy Kawasaki writes about Lois Kelly's new book and the kinds of stories that move people to action. Worth a look to go through the nine most effective storylines and see how your project's matches up, and I'm planning on ordering LK's book for a deeper dive. read more | digg story … [Read more...] about The Nine Best Storylines for Marketing
Is Your Good Taste Costing You Customers?
Here's an entertaining video, well-crafted to be virally passed along. Your designer might already have sent it to you. It was passed along to me, I snickered, and sent it to some fellow marketing geeks in my office. You can study it as a useful example of how to make a video that will get passed along, and it does well at that. But I thought it … [Read more...] about Is Your Good Taste Costing You Customers?
