Putting a dollar bill in your direct mail advertising was a great gimmick when people started doing it. There's a lot of energy in physical money, and for awhile it was a terrific way to attract attention. Some marketers even used $20 bills for certain highly targeted campaigns. One high roller is reputed to have used $100 bills, sent via FedEx, in … [Read more...] about Is Your Tactic Remarkable, or Just a Gimmick?
Ready to Start a Blog? Check out this Handy Resource
I downloaded this free ebook by Caroline Middlebrook, and it's a wonderfully helpful resource if you want to create a blog. It walks you through creating a WordPress blog on your own hosted server (which I would have done myself if I had known it was this cheap and easy). You don't need to have an actual physical machine, or a geeky nephew who … [Read more...] about Ready to Start a Blog? Check out this Handy Resource
New Media Workshop: What Do You Do When the Conversation Gets Ugly?
There's a lot of inspiring rhetoric out there about "the conversation" that new media allows. Your customers will be able to extoll your purple cow to one another and make you disgustingly rich. The media will find you and enter into deep, soul searching conversation about your product or project. Other bloggers will link to you and bring you fame … [Read more...] about New Media Workshop: What Do You Do When the Conversation Gets Ugly?
StumbleUpon Friday: January 11, 2008
Interesting sites found while Stumbling, with a heavy emphasis on the silly, useless and plain neato. Korean video of a new breed of human-faced fish. Eeeeek. The World of Nails. Top 10 Obscure Google Search Tricks. 10 nifty things you can do with Google. Monty Python Philosophy Football. If you think this kind of thing is funny, this is … [Read more...] about StumbleUpon Friday: January 11, 2008
