From time to time I post some of my favorite recent Stumbles. Save yourself an hour or two, get the good stuff all at once! Excerpts from To You. This blew me away. "We live in group stupidity and confuse this insanity with true experience." With/Without Glasses. Little detail, big changes in perception. Fail. Screen cleaner. If … [Read more...] about StumbleUpon Friday: February 15, 2008
The Ten Commandments of New Social Media
A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but … [Read more...] about The Ten Commandments of New Social Media
Make Compassion a Competitive Advantage
Image by mape_s CSR is the hot new acronym in corporate PR, standing for Corporate Social Responsibility. Essentially, the idea translates into companies taking care of issues other than their own immediate financial interests--the environment, worker safety, the health of surrounding communities, etc. It's certainly not a new idea, but it's … [Read more...] about Make Compassion a Competitive Advantage
Is Social Media Better for PR or for Marketing?
Image by emdot. Somewhere along the line, a strange distinction grew up between PR and marketing. Each side tends to hold its own set of not-very-realistic stereotypes about the other. (I won't make enemies by describing them here.) I can't tell you how many times I've heard PR pros say "That's just marketing," and marketers say … [Read more...] about Is Social Media Better for PR or for Marketing?
