Patrick Meninga, who has a great blog on overcoming addiction, asked a question over at the Authority Blogger forum about how to make his blog stickier for readers who found him on search engines. He's getting a good amount of search engine traffic, but they don't stick around. This was a simple tactic I proposed to him, and it struck me that the … [Read more...] about A Simple Technique to Capture and Keep Search Engine Traffic
Are We There Yet?
Have you ever signed up for an interesting-looking freebie online, only to regret it within 48 hours as you were deluged with offers to buy whatever stuff that particular individual was selling? You know the kind I mean. They make their first pitch, ok cool, fair enough. Then they follow it up. "Mr. Fancypants, did you get my last … [Read more...] about Are We There Yet?
Social Media Workshop: Ranching Butterflies
By Sonia Simone There is one highly predictable aspect to social media. Your best results will come from the least predictable part. An interview with Seth Godin revealed all of the smart, sensible biz dev deals he cut to promote Squidoo, and how miserably they all failed. Smart deals with media companies and major magazines, with celebrities and … [Read more...] about Social Media Workshop: Ranching Butterflies
Free 115-Page Tutorial on Marketing to Women
Flickr Creative Commons image from the wonderful babasteve. I was reading a perfectly good blog the other day, and he started talking about the new(ly perceived) importance of marketing to women. The marketing mainstream is slowly waking up to the fact that women make a lot of buying decisions, and it might be a good idea to start communicating … [Read more...] about Free 115-Page Tutorial on Marketing to Women
