There may be a few of you who don't read Copyblogger--if so, you might enjoy a guest post I wrote for them about a simple (but not easy) three-step process to become a better writer. It's aimed chiefly at bloggers, but the technique will work for any kind of writing, from journalism to novels to ad copy. 3 Sure-Fire Steps for Beating the Boring … [Read more...] about How to Become a Better Writer
Can Social Media Be Analyzed?
There are a lot of questions floating around about whether or not it's possible to apply methodical analysis to business uses of social media, including buzzword-rich realms like content strategy, permission marketing, social media marketing, online community, virtual reality, PR 2.0, and whatever the hipster term of the week might be. The diehard … [Read more...] about Can Social Media Be Analyzed?
Are You a Wimp or a Warrior?
The actor Vince Pastore, whose character name on The Sopranos has taken on an unfortunate irony, bowed out of this season's Celebrity Apprentice because he didn't like the pettiness, the ugliness and the relentless bickering. Trump was apparently rather nonplussed at this. "Every morning I wake up and go to war," he said with visible … [Read more...] about Are You a Wimp or a Warrior?
Some Good Free Resources for Online Marketing Newbies
There is a scary amount of information out there about Internet marketing, and a lot of it is garbage. In fact, probably 95% of it is garbage, beating out even Sturgeon's Law. But some of it is very worthwhile, so I thought I'd share the best links I've found over the past six months or so. The latest fad from successful (and rich) marketing … [Read more...] about Some Good Free Resources for Online Marketing Newbies
