I met a woman recently who's a relationship marketing expert. Her expertise lies with big, household name companies--she uses different tactics, but most of them are various flavors of "frequent flyer" programs that reward ongoing customer relationships. She says that she gets the question all the time, "We only have budget for one … [Read more...] about Relationship Marketing or Social Media?
Five Good Eggs
Blogger Gary Vaynerchuk has dubbed April 3 as good people day around the blogosphere, so I thought I'd point you to five very good eggs whose blogs are characterized by generosity of spirit and great advice. Some of them are very successful and some less well-known, but I think you will get a lot out of reading any or all of these folks. These are … [Read more...] about Five Good Eggs
Happy Trustworthiness and Respect Day!
I was driving to work this morning and laughed to see a car speeding along with a Starbucks cup on the roof. It took me about 30 seconds to remember that today is the worst day of the year for gullible people (like me): April Fool's Day. If I'd thought about this in advance, I would have officially decreed this Trustworthiness and Respect day for … [Read more...] about Happy Trustworthiness and Respect Day!
Anyone Coming to SOBCon08?
I am entirely tickled to announce that I'm going to Chicago to attend SOBCon at the beginning of May. (As a marketer, I have to say the name of this event causes me physical pain, but never mind.) I can't wait to meet some virtual pals and make a whole lot of new friends. The conference is being billed as "Biz School for Bloggers," and … [Read more...] about Anyone Coming to SOBCon08?
