By Sonia Simone
Seth Godin did a great post on how to read a business book, in which he pointed out that good business books are 95% motivation and 5% recipes for acting on that motivation. My own struggle with Godin’s books is that I come out of them motivated as hell, but then I lose steam trying to translate the big idea into a recipe I can act on.
In fact, you could probably classify a lot of what I do as writing recipes people can use to act on the motivation they get from brainy strategists like Seth Godin or Tom Peters.
Anyway, here are some terrific recipes for your own professional and communication success. Plus one for when you have not-that-great tomatoes, because hey, we’ve all been there.
- Cold Calling: Destined for Failure. If you’re doing any cold calling, this great post gives specific suggestions for tactics that will get better results with less pain. It’s also an excellent example of how to do a little seat-of-your-pants marketing through conversation, also known as the anti-elevator-pitch.
- The Pocket-Sized Guide to Blogging. Skelliewag hasn’t posted much lately, but she’s back with an excellent comprehensive (and succinct) guide to what makes a blog work well. Follow this advice and you will see results in your blog. Nice to see her return!
- How to Handle Customer Email. Terrific post about the right and wrong way to handle email from your customers. Yes, it’s common sense, except no one is doing it. You could be.
- If you ever have to present information to anyone, allow me to grab you by the lapels and recommend that you pick up the book Beyond Bullet Points
. While you’re waiting for Amazon to deliver it, check out the slide show How to Avoid Death by Powerpoint, which will whet your appetite and get you thinking in the right direction. You don’t have to actually use PowerPoint to use this–it’s a killer recipe for any kind of talk, speech or presentation you might make.
- While we’re on the topic of PowerPoint, go see James Hipkin’s post about the Thread of Steel. He happens to tie it to PowerPoint, but it’s an important exercise for any communication–an ad, a newsletter article, a blog post.
- You know how you get tomatoes from the store and they look like they will be amazing, and then they’re . . . not amazing? The charming and witty food writer Casey Ellis has a solution. The Tomato Wars.
Creative Commons Flickr image by jackie-dee
Love the numbers in the headlines 🙂 and thanks for the call out.
Of course!
I like this headline, it makes me feel happy. Tomatoes always put me in a good mood.
You are drawing out my inner cook. Among others, I have a recipe for gazpacho, that I got when we lived in Spain, that will make you crazy.
Figure out how to tie it into marketing and you can do it as a guest post! 🙂
Hell, we’re heading into gazpacho weather, the marketing angle is optional . . .
Cool Post Love it.
Great. Thanks.
Thank you, Sonia, for an info packed post. A newbie like me can use all the help I can get.
I must also thank you for length of your posts. Maybe I’m getting ADD or something but I find it’s a breath of fresh air to see a post I can digest at a reasonable rate.
Not that I’m a slow reader (or thinker) but time is of the essense, no?
Chocked full of treasures here. Thanks. Now my mouth wants fresh REAL tomatoes to go with all those simple and very useful gems.
Sonia’s cooking in the kitchen with Julia…love it.
Dear Sonia,
Great recipe. You made your ideas stick. Thanks for the resources, especially “Beyond Bullet Points”. Are you familiar with “Presentation Zen” by Garr Reynolds? If so, what do you think?
Thanks Sonia to you and James. Used Thread of Steel idea. Marvelous touchstone.
Lawrence, I did pick up Presentation Zen and I like it, but I didn’t find it *useful*. To use the analogy of this post, Beyond Bullet Points is more of a recipe. I want to reread PZ, though, because I think he’s making some important points and the book is genuinely beautiful. (And how many PowerPoint books can you say that about?)
I love it, Janice! That makes me very happy to read.
Loraleigh, I have a hard time with longer blog posts as well. Our attention is just so divided.
I think where Seth’s brilliance lies, at least in having read his words through his blog backwards, is creating mindset shifts, not recipes to act on. His writing coalesces more like non-recipes, in a most Taoist sense. You don’t act based on what he says, you be.
Then it informs all your actions.
Peace.
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