Here’s the recording from the October, 2022 Q&A. Thanks to everyone who submitted such excellent questions!
I divided this into two recordings to make it a little more manageable. You can click the DOWNLOAD buttons below to save copies of the audio files.
Reminder: Workshop next week
We have a free workshop next week, Wednesday, October 26, on The New Authority Website. We’ll talk about the evolution from thought leadership to thought mentorship, and I’ll run through my VESPA framework that always keeps your website content on track.
If you aren’t on my email list, remember to sign up (there’s a form in the sidebar to the right) so you get the invite to the live event.
Recording Replays
Part 1
Questions answered:
- How to know when you need a content audit
- How to balance writing content for your site and content to share on social media
- What kind of content to write to attract freelancing clients (particularly for writers)
- How to decide what to publish for free and what to charge for
- How to handle staying anonymous in your business
- What should go on a homepage?
Part 2
Questions answered:
- Balancing mental health with the needs of our businesses
- How to reach out to find new clients
- Where to draw the line between talking about too many of our interests vs. being bland, generic, or boring
- Finding the writing confidence to know you’re good enough to take client work, and where to look for feedback on our professional writing
More resources
I mentioned a few useful resources in the session — here are some links for you.
- The VEP framework (this will be expanded in the free workshop to VESPA, my newer version): Meet VEP, the bones of your content marketing strategy
- Kronda Adair’s “Pot of Gold” (paid product)
- James Chartrand’s Copyblogger post revealing her professional identity
- Hubspot’s 12 Critical Elements Every Homepage Must Have
- Ed Gandia has lots of good advice on setting up an outreach system. You can find more from Ed at b2blauncher.com.
- BlackFreelance is another excellent site with resources on finding clients, as well as a wealth of topics on getting started in business. Here’s a page with good resources on finding clients: Find Work (Black Freelance)
In case you are interested, there are no affiliate links in that list.
And here’s the classic fill-in-the-blanks exercise I mentioned:
I help ____________ (who) with ____________ (their big problem) by _________________ (your solution).
Upcoming course on creating (or refreshing) your website copy
I’ll be re-launching my cohort-based course on creating your website copy! This is an extremely efficient (in both time and money) way to take your website content from (cringe) to (Hey Ya!).
It’s been over a year since I taught this course, and I’ve taken that time to refine it and pack it with additional value. And this year, there will be an optional add-on to work with me one-on-one for faster progress.
To stay in the loop, make sure you’re on my email list — I’ll be sharing additional details in the next week or two.
Download buttons are below the video!
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